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Current Members
Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is.
BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.
HOW MANY PEOPLE CAN YOU INFLUENCE WITH ONE NEWSPAPER AD?
(average cost in London £1,300)
HOW MANY PEOPLE CAN YOU COME IN CONTACT WITH IN ONE YEAR BY USING A SALES FORCE OF UP TO 40 PEOPLE?
Most business people advertise. We would never suggest that you stop your advertising. What we ask is that you "Compare the Value". Depending on position, one insertion of a small 4"x4" Display Ad averages about £1,300 in the London area. Annual membership in BNI costs a fraction of this amount. In addition, a referred lead is the best lead to get! You "Compare the Value."
| The Evening Standard | £1,000 |
| Local papers | £252 (average) |
| Yellow Pages | £2,670 (quarter page) |
Depending on the day of the week, and the position in the publication, the cost of a 4x4 display could cost you over £2,500, which would pay for several years' membership to BNI!
If you would like to find out more about how you can generate a steady flow of referral business for yourself in a BNI Chapter, visit us and judge for yourself!